In the course of the digital transformation, industrial companies increasingly find themselves caught between exploitation (the optimization of existing businesses, incremental innovation) and exploration (opening up new territory, radical innovation)—a phenomenon that researchers have defined as organizational ambidexterity.
In the context of a case study in the German mechanical and plant engineering industry, Julia Duwe shows that leaders can influence simultaneous radical and incremental innovation through their daily communicative actions. The presented model of ambidexterity-based leadership communication illustrates how communication enables leaders to orchestrate both exploration and exploitation and successfully connect both worlds.
In the course of the digital transformation, industrial companies increasingly find themselves caught between exploitation (the optimization of existing businesses, incremental innovation) and exploration (opening up new territory, radical innovation)—a phenomenon that researchers have defined as organizational ambidexterity.
In the context of a case study in the German mechanical and plant engineering industry, Julia Duwe shows that leaders can influence simultaneous radical and incremental innovation through their daily communicative actions. The presented model of ambidexterity-based leadership communication illustrates how communication enables leaders to orchestrate both exploration and exploitation and successfully connect both worlds.