On the one hand, there is the machine factory, an entrepreneurial, global mechanical engineering company specializing in the development, design and construction of test stands and test systems for the automotive industry and its suppliers.
On the other hand, there is the art collection with works by Joseph Beuys, Bruce Nauman, Sigmar Polke, Rosemarie Trockel, Imi Knoebel, Damien Hirst and Andy Warhol.
To understand how the worlds of engineering and art converge at Froehlich, I recommend to listen to the first episode of “Froehliche Runde” – the contemporary art collection's new podcast.
On the occasion of the 101st birthday of Joseph Beuys, the entrepreneur talks to art historian Julia Kailuweit about Beuys' “peace rabbit” and its way into the Staatsgalerie Stuttgart, the 7,000 oaks saved at Documenta 7 in Kassel in 1982, and Beuys' influence on today's JW Froehlich Maschinenfabrik company logo. The decision was made in favor of Futura by Renner in 1927. “An absolute top typeface”.
