The ambidextrous entrepreneur
On the one hand, you are in the „Maschinenfabrik“, a family-owned, globally active mechanical engineering company specialized in the development, design and manufacture of test benches and test systems for the automotive industry and its suppliers.
On the other hand, you see art, the art collection with works by Joseph Beuys, Bruce Nauman, Sigmar Polke, Rosemarie Trockel, Imi Knoebel, Damien Hirst and Andy Warhol.
How these two worlds, the world of art and the world of a machine factory come together you will understand when listening to the first episode of „Fröhliche Runde“ - the new podcast of „Sammlung Fröhlich“.
On the occasion of Joseph Beuys' 101st birthday, the entrepreneur and art collector talks with art historian Julia Kailuweit about Beuys' Beuys’ Peace Bunny and its journey into the Staatsgalerie Stuttgart. the 7000 oaks at Documenta 7 in Kassel and the influence of Beuys on the current JW Fröhlich Maschinenfabrik company logo. The decision was made for Futura by Renner in 1927.